A big German discount grocery chain will begin opening its first US stores this summer, including locations in Virginia, ahead of schedule. The company plans to continue the expansion with 100 new locations across the East Coast - including in SC - this year alone.
Following the first few, another 100 stores will open on US soil. The retailer will now focus on 20 locations to start its USA saga. Both offer low prices by focusing on store-label products rather than name brands.
"Retailers are preparing themselves for Lidl's market entry. They really take it seriously", said Milos Ryba from retail analysis firm IGD, speaking before the timing of the Lidl openings were announced.
Outlets in Virginia, North and SC, will be the first to open, with approximately 20 store launches in total expected this summer.
Last week Aldi announced it would invest $1.6 billion in its US stores, planning to remodel and expand more than 1,300 stores by 2020. Aldi has also been adding items to include gluten-free products and fresh produce.
The company said Wednesday that it will open the first 20 US stores in Virginia, North Carolina and SC this summer, but it did not provide specific locations.
Lidl (pronounced "Lee-dull", like "needle") competes with Aldi, another European discount grocer that has been expanding and remodeling its stores around Charlotte.
Based in Neckarsulm in southern Germany, Lidl had sales of 64.6 billion euros ($68 billion) in the year to end February 2016.