The More Life, packaged as a "playlist by October Firm" on Drake's Instagram last week, not only features a photo of the rapper's father as the cover, but an all-star-studded list of features. Titled More Life, the 22 tracks were premiered on Drake's Beats 1 show, OVO Sound Radio, on Saturday without warning. (Assigning grime artists to R&B samples has the delightful effect of making them sound nothing like grime music, which can otherwise sound brassy and quaint if your musical POV is contemporary USA hip-hop.) The dominant innovation, however, is Drake's continuing obsession with dancehall, which inspired not only the album's title but also its most delightful track, "Passionfruit" (and also its silliest, given how much it actually sounds like a Tropicana commercial).
Not so, anymore. Spotify says that over the weekend, Giggs-one of the grime rappers featured heavily on Drake's new album-saw a 146% increase in streams from USA listeners. And later, on the song "Teenage Fever", about a failed relationship, Drake tells a lady friend she's "to blame for what could have been" before singing the hook from the J. Lo classic "If You Had My Love".
The previously released track "Fake Love" will also appear on the project. Putting out a "playlist" rather than an album frees Drake to be more casual with it while also being able to prove that actually, a long project isn't so bad.
One thing is for sure: More Life certainly means more music. Yup, he's on More Life.
Fans quickly took to Twitter sharing their thoughts on Drake's latest work.
"Skepta Interlude" "More Life" may be a playlist instead of an album, but it's relatively unheard of to feature two tracks on an album that don't even include the artist. This is easily the most "pop" song on the entire album but we're not complaining. Both tracks are standouts from the album, and are certain to bring more people to the singer's music. Fuck that shit. Hold on, I got to start this mothafuckin' record over again, wait a minute. Unlimited offers more than 10 million different songs on the streaming service and has albums, songs and deals that Amazon Music doesn't have. And they did this by posting flower emojis on his posts - a symbol that represents Drake's new album. He has earned a reputation for amplifying other musicians through remixing, ghostwriting, and sampling, but "More Life" is the most pronounced extension of that tendency to date.