April 20 WestJet Airlines Ltd said on Thursday it plans to launch an ultra-low-cost carrier in Canada, in an attempt to grow its market share amid increasing competition.
"We have built WestJet from its low-priced, regional roots into a renowned, global airline with service to 21 countries and today it's all about disrupting at the price-sensitive end of the market", Clive Beddoe, co-founder of WestJet and chair of the board of the directors, said in the statement.
The Calgary-based company says it will start with 10 Boeing 737-800 aircraft in its initial fleet and offer no-frills, lower-cost flights.
"The worldview on low-priced airlines has changed since the launch of WestJet", CEO Gregg Saretsky said.
"Our new airline will provide Canadians with a pro-competitive, cheap and cheerful flying experience", WestJet President and CEO Gregg Saretsky said in a statement.
The airline, together with regional carrier WestJet Encore, now offers scheduled flights to more than 100 destinations in North America, Central America, the Caribbean and Europe.