New TV ad shows Marines looking for a few good women

New TV ad shows Marines looking for a few good women

The commercial depicts Demchko as a young girl who stands up to bullies, a rugby player defeating a defender and a leader in a combat situation. A longer-form version of the ad features a final scene wherein the Marine's fighting spirit is demonstrated as she helps battle homelessness in her community.

A new television ad is urging women to join the Marines Corps, a military branch that has been criticized for not being welcoming toward women. "Giving the film production staff what they wanted, while maintaining my bearing as a Marine officer and trying not to look cold, was a challenge", she added. The smallest military service has the lowest percentage of women and wants at least 10 percent representation by 2019.

Maj. Gen. Paul Kennedy, head of Marine Corps Recruiting Command, told CBS News that the goal of the message is for potential recruits to "not think that we are only looking for a few good men, that we're actually using all of our recurring efforts to find good women as well".

Erin Demchko, a 2007 graduate, is featured in the Marine Corps recent recruitment campaign "Battle Up", where the 30-second clip depicts her evolution from spunky kid to well-trained Marine.

The ad was released online Friday.

"Battle Up", digitally available today, is scheduled to begin airing on TV market later this month.

"When the photos were shared via Marines United - a Facebook group that's intended for male Marines and Marine veterans only - they drew bawdy and obscene comments, according to two nonprofit news sites: the War Horse and the Center for Investigative Reporting".

It takes more to be a Marine than hitting black on the range at 500 yards.

I am extremely humbled to be a part of such a big production. "The problem is the treatment of one Marine to another, and that is completely unacceptable and goes against our core ethos and values".

Garner suggested that increasing the number of women in the Marine Corps - now about 7 percent of the force - would be one way to combat the culture of sexism.



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