Facebook has introduced a brand new feature, in yet another attempt to dominate every aspect of your life: This time it's the option to order food from your favorite restaurants.
You can find the hamburger-styled light blue "Order Food" icon in the Facebook app's menu area, or a somewhat more realistic-looking hamburger in your sidebar on the Facebook website.
In October previous year, the social media giant announced a deal with online ordering businesses Delivery.com and Slice.
The new feature isn't available to all users yet, but should roll out across Facebook's entire USA network over time.
Once the payment has been made, Facebook sends you confirmation telling you that you will receive a e-mail to confirm your order, along with an expected time around which your order would arrive or be ready for pickup. Back then, the company stated that they would come forth with a food ordering option for the Facebook users from selected restaurants, directly from their pages using a "Start Order" button.
The "Order Food" feature along with the navigation option rings forth a list of all supported restaurants, along with a featured photo, price range (indicated by dollar signs), star ratings, and type of cuisines. It will also display whether delivery, pickup or both are available. Users won't have to navigate to an eatery's Facebook page anymore, either.
According to one user who successfully used the service last night on mobile to order a calzone, when you tap through to being your order, you're able to browse the menu, add items to your cart, edit your order, add a suggested tip, then pay within Facebook, in a mobile experience powered by either Delivery.com or Slice.
Perhaps because the feature is still rolling out, its availability has been a little flaky to start.
The social networking giant is also testing a new feature to increase user engagement between Facebook family of apps - Instagram, Facebook, and Facebook Messenger.
Facebook Inc (NASDAQ:FB) is now competing directly against GrubHub Inc (NYSE:GRUB), as it integrates a new feature that allows online food ordering right on its own namesake platform. The interface for ordering seemed fairly straightforward for the restaurants we tried it out with, too.