Producing beyond 10,000 vehicles yearly might be OK though, given Ferrari's plans to make its SUV completely unlike others in the segment.
Under the plan, which is likely to be unveiled in early 2018 and could expose the carmaker to stricter environmental regulations, Ferrari will also build more hybrid models to improve its vehicles' efficiency and woo new wealthy buyers, the people said.
Despite extensive speculation about Ferrari's SUV plans, Marchionne makes it clear in the interview that the company's board has not made any formal decisions whether to build an SUV.
"It will probably happen but it will happen in Ferrari's style", Marchionne said in reference to the crossover, according to Bloomberg. Whatever the motivation, Ferrari is determined to disrupt the SUV market. Currently, the only four-seat vehicle offered by Ferrari is the GTC4 Lusso, which is a two-door shooting brake.
It is said that the vehicle might be released to target the Asian market especially China and that we might see it as early as 2021. And while this may bring to mind the possibility of the company focusing mainly on the utilitarian side of things, rather than high performance and flashy design, Ferrari CEO Sergio Marchionne stressed that exclusivity will still be at a premium, as his company hopes to "reinvent" the SUV space. As for the Ferrari Utility Vehicle, it is said to sold beginning 2021. Overall, the group plans to ship around 8,400 vehicles in 2017, getting closer to the 9,000 goal it has set for 2019.
The business plan poses a risk, as raising annual deliveries to more than 10,000 cars a year would push Ferrari beyond its "small vehicle manufacturer" status, which protects it from some U.S. and European fuel-use and emissions rules. The carmaker's executives have had meetings with investors in the past weeks to prepare them for the new strategy, the people said.